Crypto data and analytics is a fast-evolving battleground. Signalmap tracks both Nansen (on-chain analytics) and CoinGecko (market data aggregator) weekly. Their hiring patterns reveal fundamentally different strategic bets.
Nansen: AI and institutional pivot
Nansen's hiring mix in 2026 has shifted toward data engineering, ML infrastructure, and institutional sales. AI/ML roles now account for ~30% of engineering postings — a clear signal of the Nansen AI product roadmap. The institutional sales hiring surge preceded the institutional product launch by approximately 8 weeks.
CoinGecko: scaling the data platform
CoinGecko shows a balanced mix between engineering and BD. API platform scaling roles and developer relations hires signal continued B2B data focus. Product management acceleration may signal new consumer features or CoinGecko terminal expansion.
The signal summary
Nansen bets on AI and institutional. CoinGecko bets on API scale and B2B. Both strategies are visible in hiring data weeks before announcements. Track both at Nansen hiring and CoinGecko hiring.